Happy Monday! Sorry, I'm sending the newsletter a bit late this week. Let's say I'm experimenting (growth mindset, you know). Or maybe I have been watching way too much basketball lately (Yay, France went 3rd place at the FIBA World Cup!).
Anyway, here is what caught my attention last week:
🍏The Apple event
🔥The rise of TikTok
✅A free SEO checklist
Last Tuesday, as they do every year around this time, Apple officially unveiled its new iPhone lineup and some product updates.
An Apple Watch that tells the time all day 🧐, iPhones that are basically fancy cameras (#slofies) 🤳, two (already announced) subscription services: TV and gaming 😴. "Nothing shown today really qualifies as meeting high ‘innovation only’ (the title of the event) expectations," wrote Mark Gurman, Apple & Devices news for Bloomberg.
But there is visible and invisible innovation (Hicks and Katz, 1996).
It's been a decade since Apple launched the first iPhone and they are now in the incremental improvements phase. "Smartphones are now pretty much where PCs were in 2007 - it’s not so much that Apple has somehow ‘forgotten how to innovate’ as that the smartphone, like the PC, has passed that stage in the S-curve" – Benedicte Evans.
Not mentioned on the stage, aside from appearing on a brief slide, Apple quietly introduced the U1 chip. Embedded in the U1 is new technology Ultra-Wide Band (UWB) that may dramatically change how our various intelligent devices interact with each other. The implications are enormous according to experts (source 1 / source 2).
There, Apple is the first out of the gate!
The stats speak for themselves. Marketers need to get serious about TikTok!
Would you like to identify potential SEO improvements on your website but you’re not an expert? Or you are a pro but you would like to easily communicate these improvements with non-technical stakeholders?
Distilled has put together a very handy checklist based on Google’s guidelines.
I made a copy for you, you can duplicate the spreadsheet here.
Got a Great Idea? Tell Your Rivals (Yale’s Jiwoong Shin on how sharing innovation with rivals can actually expand market potential.)
Great Products Do less, But Better (Fabricio Teixeira on why less is more for product teams. The Same approach applies to marketing IMHO.)
There Is No Tech Backlash (The New York Times on the fashionable complaints about technology.)
I’ve Built Multiple Growth Teams. Here’s Why I Won’t Do It Again. (Interesting take on growth teams and alternatives by Lars Lofgren.)
Platforms vs Verticals and the Next Great Unbundling (Jeff Jordan and D'Arcy Coolican from a16z on why the broad horizontal verticals eventually break.)
PS: 🆕My friends at Soundtrack Your Brand are looking for a Digital Marketing Manager (2+ years experience). Find the listing and more job opportunities here.
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Have a great week 🙌