Sorry, I can't predict the future

Happy New Year everyone!

From apocalypse prophecies in ancient civilizations to stock market forecasts in modern societies, it's human nature to attempt to predict the future. Predictions – whether based on religious beliefs, gut feelings, or rational analyses – all originate from our need to be in control and our fear of the unknown. According to studies in behavioral science, people are prone to making significant ones as they approach a new decade (in age or epoch). Marketing professionals are certainly no exception.

For example, a search for “2020 digital marketing predictions” already returns 50M+ results on Google. Just like many of my industry peers, I could also write a blog post on the topic. But let’s be honest, we are all clueless about the future (regardless of our level of expertise or methodology).

Prediction is very difficult, especially if it's about the future.

— Niels Bohr, Nobel laureate in Physics (1922)

Instead of nebulous prognostications, I prefer to focus on the now.

In this new blog post, you’ll get:

  • a comprehensive snapshot of the current digital landscape

  • 15 statistics and macro trends to inform your 2020 strategy

  • access to all sources for further usage in presentations/pitch decks

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